Norm Cox takes charge of design at Pervacio

Norm Cox

In the mobile device supply chain, design is king. To demonstrate our commitment to putting design at the very heart of our global business operations, we’re delighted to announce that Norm Cox has joined Pervacio as Vice President of Design.

Pervacio’s CEO, Sanjay Kanodia, readily acknowledges that this is a key senior management team appointment and one that reinforces the company’s ongoing investment in the cutting edge research that feeds into our purpose-designed solutions.

Sanjay said: “We’re delighted to have Norm on board. His vast experience is a huge asset to Pervacio and by mentoring our products team, educating them about user centered design principles and giving them the benefit of his UX knowledge, he will help us to enhance our brand through quality products and purpose-designed customer experiences.”

Educated in Architecture and Design at Louisiana State University, Norm began his career at Xerox’s famed Palo Alto Research Center in the late 1970s. Many will be familiar with his work from this era, as he developed the first graphical user interface (Xerox ‘Star’) including the ‘hamburger’ icon that is intrinsic to current apps and websites.

On leaving Xerox in 1982, Norm embarked on a consulting career in the emerging field of computer-human interaction and visual communication design. Retained as IBM’s corporate design consultant for UI and UX design for 10 years, he has been involved in the design of numerous leading edge user interfaces for a broad range of US and international clients, working on projects spanning diverse industries and product groups.

Norm is named as innovator and inventor on 29 design patents relating to user interface design for Xerox, Sun Microsystems, IBM and Samsung. As well as winning numerous industry awards for product design, he works as a lecturer with universities, design conferences and special interest groups and has served as a juror at international design competitions.

Based at our headquarters in Dallas, USA, Norm will set a standard of quality in the UI (user interface) and UX (user experience) designs of our products based on the principles of visual design, emotional design, human sciences, communication and usability. His main focus is to ensure that we meet our customers’ needs and exceed their expectations by creating UI designs that are essentially useful, usable and efficient.

As Pervacio’s Vice President of Design, Norm will have to balance ground-breaking design concepts with business realities. We’re delighted to report that the challenge of applying the principles of design thinking to our existing products, as well as new products that are in various stages of development, is one that he relishes.