Pervacio eyes South East Asia expansion

Pervacio in Japan

Mobile device automation solutions specialist Pervacio has opened a new office in Japan to support customers in the country and take advantage of market opportunities throughout South East Asia.

Headquartered in the USA, Pervacio provides mobile phone and device management solutions in India, Canada, Hungary, Finland, Australia and the UK. Over the past five years, the company’s global presence has doubled year on year and now, in line with its expansion programme, it has established a base in Akasaka, Tokyo.

Pervacio’s CEO Sanjay Kanodia says: “The decision to create a dedicated certification base and office in Akasaka shows that we are serious about building our business in Japan.

“Our commitment to invest, to establish a local presence in key markets, is essential to our expansion strategy and reassures mobile phone carriers and retailers that all the support they require is readily available from a team of locally-based experts.”

As far as consumer electronics and the global mobile phone landscape are concerned Japan is at the cutting edge of technological development. Yet, the fact that such a technically-orientated country has an ageing end user population creates a unique set of requirements, as consumers are likely to need more assistance to get the best out of their phone or tablet. Pervacio views this ‘imbalance’ as a key business opportunity.

Since handsets vary from country to country, Pervacio’s investment in a dedicated facility will enable it to certify that its software is compatible with each and every mobile phone available in Japan. Operating from within the country will also make it easier and more cost-effective for Pervacio to demonstrate how its platform helps to contain device management, in particular no fault found returns, while also promoting a better service for Japanese consumers.

Up to 30 people will be working in Pervacio’s Japan office at any one time. In addition to providing a base for the permanent team of Japanese staff, the facility will support visiting engineers and specialists when they are working in the region.

In developing its business in Japan, Pervacio intends to benchmark and refine its strategy for expansion into China, Thailand, Indonesia and Australia. As its customer base increases, the company plans to boost its capabilities by expanding the Japan operation, creating job opportunities for engineering, operations, sales and marketing personnel.